Hey stranger ☺
I am a currently leading a startup called Kopi Date – a service which connects strangers over coffee at unique spaces in Singapore. Specialising in branding design, I was formerly a Black Sheep at Bartle Bogle Hegarty (BBH) Singapore. I believe that novel ideas come from taking a shower. In my free time, I enjoy writing, taking photos (analogue & digital), curating playlists and watching movies. |
Design Philosophy
It’s a simple and universal principle: good design balances form with function. And it’s the guiding cornerstone of my design process, no matter what project I’m working on. It never fails to challenge the way I see my work, and how I can utilise the elements in a canvas to its barest essentials. As I keep walking my journey, I’m constantly refining my skill with every piece of work I produce, and getting closer to understanding what it really means to “do more with less”. |
Education
ASICS Designer - 2020-2022
UOB x BBH Corporate Identity - 2022
Awards
Scholarship
LASALLE Scholarship Academic Year 2016 and 2017
Mentorship
Featured (Kopi Date)
Featured (Work)
Featured (School)
"With a passion for making a difference through design, Jing Lin’s outstanding portfolio includes a Bronze Award for Editorial Design at the Crowbar Awards 2016, freelance projects with the Ministry of Defence, Kimberly Clark and Literati Education Centre, and a photography collaboration with Actseed.co. She was handpicked by local design agency Fable for a mentorship challenge in her third year, and made such an impression on industry that she received job offers from more than 15 agencies, including Bartle Bogle Hegarty (BBH) Singapore and DDB Singapore.
On top of her industry and academic achievements, Jing Lin has also applied her design skills in numerous social good projects, including designing the Our Better World Campaign for Singapore International Foundation and the Yes All Men! gender equality campaign for AWARE Singapore."
- Taken from: 2017 Nominees for McNally Award for Excellence in the Arts, lasalle.edu.sg
Participation, Collaboration, Nomination & Other Pursuits
[email protected]
Let's Connect☟
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- First Class Honours in Design Communication (Bachelor of Arts), LASALLE College of the Arts,
Goldsmiths University of London - Diploma in Communication Design, Temasek Polytechnic, School of Design
- CHIJ Katong Convent Secondary and Primary
ASICS Designer - 2020-2022
UOB x BBH Corporate Identity - 2022
Awards
- 2019 D&AD Wood Pencil, Graphic Design, Catalogues & Brochures - VIRUS: Nice to Meet You
- 2019 D&AD, shortlisted for Magazine & Newspaper Design, Independent Magazines - VIRUS: Nice to Meet You
- 2018 Creative Circle Awards (GONG), Top 3 Finalist for Young Art Director of the Year
- 2018 D&AD Wood Pencil, Branding, Brand Experience & Environments - Nike Hyper Court
- 2017 McNally Award (Valedictorian) for Excellence in the Arts, nominated amongst 7 others at LASALLE Convocation
- 2017 LASALLE Award for Academic Excellence, representing School of Design, BA(Hons) Design Communication (given to students who have maintained excellent First Class academic standing throughout their education)
- 2016 Bronze Award for the Crowbar Awards 2016, Category: Design, Editorial Publication - The Creative Paradox & The Creative Resistance
Creative Circle Awards 2018 (GONG) - 2018 Creative Circle Awards (GONG), Best of Category, Outdoor Gongs - Nike Hyper Court
- 2018 Creative Circle Awards (GONG), Best of Category, Mobile & Digital Gongs - Nike Hyper Court
- 2018 Creative Circle Awards (GONG), Advertiser of the Year - Nike
Gold Gongs: - Outdoor (Best use of Interactive & Immersive Experience) - Nike Hyper Court
- Direct (Best Use of Direct) - Nike Hyper Court
- Mobile & Digital (Innovation in Mobile & Digital) - Nike Hyper Court
- Design (Environment & Experience Design) - Nike Hyper Court
- Brand Experience & Activation (Innovation in Brand Experience & Activation) - Nike Hyper Court
Silver Gongs: - Direct (Best Integrated Direct-led Campaign) - Nike Hyper Court
- Brand Experience & Activation (Best Integrated Best Experience & Activation-led Campaign) - Nike Hyper Court
- Design (Design Craft: Illustration) - Nike Hyper Court
Bronze Gong: - Media (Best Use of Ambient) - Nike Hyper Court
- Creative Circle Awards (GONG) 2018, Digital Agency of the Year - BBH Singapore
- Ad Age's International Agency of the Year 2018 - BBH Singapore
Scholarship
LASALLE Scholarship Academic Year 2016 and 2017
Mentorship
- Mentored by Dillah Zakbah for Kopi Date (Aug 2019 to 2020)
- Fable Design Studio, mentored by Jia Hui Tan (2016)
Featured (Kopi Date)
- Straits Times (2021)
More who use dating apps look for serious relationships amid Covid-19 - Singapore Business Review (2021)
Four Singapore startups to join international VC accelerator program - Tech in Asia (2021)
Singapore accelerator selects 11 pre-series A startups for its fourth cohort - e27 (2021)
A snapshot of the 11 startups joining Accelerating Asia’s 4th cohort - Kr-ASIA (2021)
Singapore’s Accelerating Asia announces fourth cohort ahead of widened regional reach - Accelerating Asia (2021)
Meet our Portfolio: Kopi Date - *SCAPE - Entrepreneurship (2021)
Sweetening up the dating scene with Kopi Date - Vulcan Post (2021)
Helping Singaporeans Find Love - Her World Singapore (2020)
This 26-year-old is the founder of Kopi Date - Cleo & Asiaone (2020)
I Set Up My Friend On A Virtual Date. Here’s How It Went - The Straits Times (2020)
Have a date, online - Asiaone (2020)
Singapore dating experts share tips to having a great virtual first date - Asiaone (2020)
Yes, you can find love during CB. Perks to going on your first date virtually - The Straits Times (2020)
Contactless love: Couples under circuit breaker go the distance online (2020) - Vulcan Post (2020)
Forget Swiping, This S'pore Startup Revives Old School Dating With Conversations Over Coffee - The Straits Times (2019)
Kopi dates hit a sweet spot with hundreds signing up - LASALLE College of the Arts (2019)
LASALLE students are actively shaping the creative sector
Featured (Work)
- AdWeek
Nike, Google and BBH Just Made the World’s Coolest Basketball Courts - Campaign Brief Asia
Nike launches first of a kind Nike Hyper Court in The Philippines, powered by Google and developed in partnership with BBH Singapore
- The Drum
Nike: Hyper Court by BBH Singapore - LBB Online
Nike Launches First-of-a-Kind ‘Hyper Court’ in Manila - Mumbrella Asia
BBH Singapore follows up Nike’s ‘unlimited stadium’ with ‘hyper’ basketball court
Featured (School)
- Study International News: LASALLE students are actively shaping the creative sector (2020)
- D&AD Awards - LASALLE (2019)
- The Gong Show - LASALLE (2018)
- D&AD Awards - LASALLE (2018)
- Study International News: Where Incredible Architecture and Artistic Talent Meet + Today Tells + Vaaju (Nov 2018)
- LASALLE Year in Review (2017/18)
- LASALLE Convocation 2017: LASALLE Grads Lead the Way in Proving Design and Art is More than Just Mere Aesthetics - Media release (Sept 2017)
- Arts Equator: Field Notes from The LASALLE Show Exhibition + LASALLE (May 2017)
- The Crowbar Awards (2016)
"With a passion for making a difference through design, Jing Lin’s outstanding portfolio includes a Bronze Award for Editorial Design at the Crowbar Awards 2016, freelance projects with the Ministry of Defence, Kimberly Clark and Literati Education Centre, and a photography collaboration with Actseed.co. She was handpicked by local design agency Fable for a mentorship challenge in her third year, and made such an impression on industry that she received job offers from more than 15 agencies, including Bartle Bogle Hegarty (BBH) Singapore and DDB Singapore.
On top of her industry and academic achievements, Jing Lin has also applied her design skills in numerous social good projects, including designing the Our Better World Campaign for Singapore International Foundation and the Yes All Men! gender equality campaign for AWARE Singapore."
- Taken from: 2017 Nominees for McNally Award for Excellence in the Arts, lasalle.edu.sg
Participation, Collaboration, Nomination & Other Pursuits
- Interview with Sherlyn Sim for Her World's feature on Kopi Date 2020
- Interview with Bryan De Silva for Straits Time's feature on Kopi Date 2020
- Interview with Seow Kai Lun for Asiaone's features on Kopi Date 2020
- Guest speaker for the Human Library at YouthSpeak Forum 2020 Action Space organised by AIESEC
- Interview with Clara Lock for The Straits Times article on Kopi Date's Couples Edition 2020
- Interview with Alanna Tan for The Vulcan Post article on Kopi Date's origins story 2020
- Accepted in the Startupx Creative Fellowship program 2019
- VIRUS: Nice to Meet You exhibited at D&AD Tokyo
- Live on air with radio station Captial 95.8FM - Interview about Kopi Date with DJs Lin Lingzhi and Pan Jia Biao
- Applied for Y Combinator Winter 2020
- Graduated from Startup School through Y Combinator (2019)
- Collaborated with BunkerBunker and local craft beer Rye & Pint for Kopi Date's Social Experiment: Long Lost Friends/Colleague/Mentor... (2019)
- 'On the Surface' a zine exhibited at the Singapore Art Book Fair 2019 (SGABF2019) and in the The Zine Room + The Zine Library – managed by Squelch Zines
- Interview with Amelia Teng for The Straits Times article on Kopi Date
- Attended the Intermediate Visual Effects and Motion Graphics with After Effects training course with AV8 (Certified by Adobe) in 2019
- Co-founded Kopi Date – a social startup that connects strangers over coffee at unique spaces in Singapore (2018 to present)
- Participated at Carouselland 2018 under “Local Pride” category and initiated Kopi Date
- Freelance collaboration with influencer Irina Tan (@irinatyt) to art direct, conceptualise, film and produce promotional videos for Burberry's Lip Velvet Crush Lipsticks and Pony Effect's cosmetic line, including a makeup tutorial (2018)
- Nominated for McNally Award for Excellence in the Arts (Valedictorian for LASALLE's 2017 Convocation)
- Participated in Crowbar Awards 2017 (Design Category): Book Design and Spatial & Experiential Design
- Designed the identity for the Annex Show and the LASALLE Graduation Show 2017 (School of Design Communication, School of Fashion and School of Spatial & Product Design)
- Final year project exhibited at The Annex Show 2017 in Earl Lu Gallery, LASALLE
- Represented Design Communication faculty to present research paper at Trans/Mission 2017 (Dissertation Presentation Seminar) in LASALLE
- Nominated for Global Design Initiative (2017)
- Nominated for Red Dot Design Germany (2017)
- Participated in the Creative Speed Chat @ IAS Careers Fair 2017 and secured an internship with Bartle Bogle Hegarty Singapore/Black Sheep Design (Feb 2017)
- Collaborated with Actseed Co. to sell photography prints (2017 - present)
- Participated in 100 Verses, Second Edition by Actseed Co. (2017 - 2018)
- Collaborated with Fable to produce VIRUS Issue 2: Nice To Meet You (2016)
- Enrolled in Mentorship Challenge with Fable and was chosen amongst three participants for an internship opportunity (Oct 2016)
- Creative Process Journal exhibited at the Project Space & Praxis Space in LASALLE (2017), organised by Faculty of Design, from 13 Jan to 23 Feb
- Final Year Project's Creative Process Journal reproduced and archived for Design Communication, LASALLE (2017)
- Participated in Crowbar 24 Hours Advertising Challenge (2016)
- Participated in D&AD, Monotype Brief (2016)
- Designed the visual identity and publication for the Avant Premiere, LASALLE BA(Hons) Film Graduation Showcase 2016, organised by Puttnam School of Film
- Publicist and designer for the documentary film, Murtad – a Final Year Project for the BA(Hons) Film students 2016, organised by Puttnam School of Film
- Collaborated with Level 3 BA(Hons) Music students, School of Contemporary Music, Faculty of Performing Arts (2016) to design the CD: The Music of LASALLE
- Attended an exchange programme with National Taiwan Normal University and Temasek Polytechnic (Oct 2013)
- Participated in Taiwan International Student Design Competition (2013)
- Participated in PIXELS Photography Competition (2013)
- Participated in The Christmas Tree Project (2013): A collaboration between Sentosa and Temasek Polytechnic. Project exhibited at Sentosa Boardwalk and featured in MyPaper (Print) & Asia One (Web)
- Participated in SingTel’s Project LESS Environmental Campaign (2012)
- Participated in Noise Singapore under Art and Design and Photography (2012)
[email protected]
Let's Connect☟
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